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Transportation Payments

in the Multi-Model World

01

Needs synthesis

We discussed the needs and the challenges we encountered in our preliminary interviews and chose the 3 needs we found the most interesting. To depend our understanding of the need, we interviewed 10 more people. 

In order to better understand George's challenges and needs, we created an empathy map and performed participant and non-participant observations. 

Context Research

03

Ideation

05

05

Ideation

We made a visual demonstration of George's journey (a timeline) in the worst case scenario and started brainstorming with solution ideas.

Last week we made some significant progress on our way to understand the need better, and even started brainstorming with solution ideas.

Ideation

05

Solution Flow and Systems Structure

We defined our solution as a 4 steps flow. In Addition, we started talking about a system's structure and some complex services we can use in our solution.

07

The research phase brought up a lot of challenges and needs. We focused on a specific need and created a naive persona based on the information we gathered so far.

Persona

02

We presented our progress in front of the entire class:

The challenge / problem we decided to focus on, our persona (George) and the finding from the observations we made.

First Presentation

04

We presented our progress in front of the entire class:

The challenge / problem we decided to focus on, our persona (George) and the finding from the observations we made.

First Presentation

04

We focused on choosing three leading values that will guide our group through the process of creating our venture. After choosing the values, we started imagining our user's scenario.

Customer Scenario

06

After designing our wire-frames we did 3 round of user-testing in order to improve our UX design.

User- Testing and UX work

09

This week we met in class for a speed mentoring session.

We came prepared with a short speech and tried to get as much feedback as possible from the mentors.

Speed Mentoring

08

This week we met in class for a speed mentoring session.

We came prepared with a short speech and tried to get as much feedback as possible from the mentors.

Speed Mentoring

08

The "Rav Kav" reform in Israel, that began at the beginning of 2019, created a lot of chaos in public transportation in the big cities. 

"Rav Kav"  Reform

11

After weeks of discussion and sleepless nights- we have a name!

Our name

10

13

Development Progress

During the Pesach holiday we  continued our development and designed the system

13

After shooting the video, editing it, choosing some music, and editing it more... this is the final result

Our Final Video!!

15

Summary of presentation

End of semester 1- Presentations

12

During the vacations, we have completed our app design and the script for our final video

Design and Script

14

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